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第33章不要害怕失败Don’tFearFailure（2）
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Mastoutfailureasthecastoroilofsuccess.Theideaisn’ttofliodisasteriobemysticallyrewardedwithtriumph.Rather，it’sasimplerethatpeoplewhowillinglyriskfailureandlearnfromlosshavethebestceofsugatwhatevertheytry.Oh，you"vehadminorreversesinschoolorlove，butyouhaven’tfailedmeaningfully.Neverfear，saysAmitaiEtzioni，professorofsoicsatGeeWashingtoy，“Everyosaoonelivesafailureprooflifeforever.”
Failureiseasytusuallyinvolveslossofmoeemorstatus，”
saysCaroleHyatt，co-authorofleFail.Attheveryleast，itissimplyingwhatyouwant.Notthatrationalpeopleshouldwishforcalamity，saysRabbiHaroldKushhorofWhenBadThioGoodPeople，Butastiffdoseofmisfortuenapaiivetutor.It“teaethingabthandatsyouwithyourlimitations”
.notesKush’sanimportantpartofmaturity.”
Peoplewhoprofitfromlossarethekindoffootsoldiersbusinessleadersseek，“uoussuccessbuildsarroganplacy，”
saysmultibilliorialistH.RossPerot，“Ilewholovethebattlefield，peoplewillingtogotothewar.”
Thatincludesmakiakes.Unsuccessfulpeople，headds，instinctivelyavoidrisksevegamblemightpayoff.“Yreatdealmorefromwhatdoesn’tworkthanfromwhatdoes.”
Failure，hesays，
&hecostofseekinghethoughtoffoulingupparalyzesyou，hereareseveralhelpfulsuggestions:
1.Stopusingthe“F”
whachievers，rarelyreferto“failure，”
alestingapersoheyprefer“glitch”
“bollix”
or“course.”
2.Dopersohingsgosour，doyouinstinctivelylabelyourselfaluageyouusetodescribeyourselfeapoeatedlygyourselfanunemployedsalespersonnotonlylabelsyouasoutofwork—synonymouswithfailureinoursociety—itsidersyourselfsomeoions”
.Thoseopinioakiodevelopnewskillsorbravelystrikingoutonanothercareer.
3.Beprepared.Helpinsulateyourselfbymappingacatastropheplan.Askyourself：Whatisthepen?Imagininglossofjoborspouseforceyoutoclearlysiderpractiatives.Doyouhaveenoughinsurandcashreservestocarryyhadifficultperiod?Doyouhavetalentsthatginaninployerhandedyouapinkslip?
Keepinmindthattheeseideogramfor“sistsofthecharactersforboth“danger”
and
“opportunity.”
&ofailily.Ja，aUyofHoustonprofessor，developedacoursehisstudentsdubbed“Failure101”
.Matsonhadhisclassbuildice-cream-stickmock145upsofproduewouldbuy.“Theydesigubsaoflyinhurries，”
saysMatson.Theideaswereridiculous，butosoedfailurewithinnovationinsteadofdefeat，theyfeltfreetotryanythiudentshadatleastfivefailuresbeftheirbusiheylearotakefailureasthelastword，saysMatsooreloadaoshootagain.”
5.Neversaydie.Early’sHarris，strupabellyupin1975.Thenonly25，Earlyborrowedohatioworkinstru，tryingtomastertheintrient.Ioborrowmoretostarthisownbusinessagain，havingbuiltasolidreputationwithbahroughdifficulttimes.Earlyexpandedhisrubusiiously.Hetookcollegebusinessadministration.By1988，Early’sadeIne’slistofthe500fastest-growingprivatelyownedpanies.Earlyisnotplat.Memoriesofhardtimeshaunthi“I’taffetarrogantaboutsuccess，”
hesays，“SoI’malwaystryingtoimprovemybusiness.”
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